Cerana Beverages announced the launch of its leading craft beer brand: Bira 91 in two variants, Bira 91 White & Bira 91 Blonde, at quirky gastro bar Monkey Bar, Vasant Kunj.
Already creating a revolution in the city bars, Bira 91 aims to start a new urban culture in India, as the country’s very own Handcrafted and Specialty Craft beer with natural ingredients that will now be easily available to the modern young Indian.
Launched by Cerana Beverages merely twelve weeks back, the brand is now the most widely distributed brand of draft beer compared with both domestic and imported brands, and claimed the No.1 position in the draft beer category this year.
A brand that is ‘Imagined in India’, this homegrown startup is rebelling against the conventional wisdom that alcoholic beverages are the domain of traditional, stuffy businessmen or of multinational corporations.
Bira 91 has launched two variants: Bira 91 White & Bira 91 Blonde:
Bira 91 White is a wheat beer with low bitterness and a hint of spicy citrus with a soft finish. It is a refreshing all day craft beer brewed with the finest all natural ingredients.
Bira 91 Blonde is an extra hoppy craft lager with floral aromas and a sturdy, malty flavor. The beer is positioned as a refreshing alternative to mass-market beers, with craftsmanship in recipe and high quality ingredients.
