Here is how people reacted to ‘Fair & Lovely’ being changed to ‘Glow & Lovely’.
Hindustan Unilever Limited made it to the headlines when the announced that the company will be dropping ‘Fair’ from their fairness cream ‘ Fair and Lovely. This step was taken by the company to address the regressive and demeaning approach of its skincare brand and also to be more inclusive.
HUL has now introduced the new name for their product and has renamed the brand ‘Glow and Lovely’. The men’s range of the same product will also be changed from ‘Fair and Handsome to ‘Glow and Handsome’.
HUL’s Fair & Lovely renamed as ‘Glow & Lovely’ pic.twitter.com/SNhynkYeVz
— BTVI Live (@BTVI) July 2, 2020
Twitter wasn’t pleased with this news as the company has entirely missed the point. Here is how people reacted.
Why even glow ? Is it compulsory to glow like tube light ? 🤔
— Pavan K.Tiwari (@iPavanTiwari) July 2, 2020
Rishta vahi ,soch nayi 😅
— mahak (@mahakvyas) July 2, 2020
So Fair and Lovely will now be called Glow and Lovely? C’mon Hindustan Lever. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin.
Now prove your ‘intentions’ by having a dark skinned girl on your packaging. pic.twitter.com/nwcvlJpJnx
— Sarah Khan …….. (@yaminipg1) July 2, 2020
HUL be like :
Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega..😖😖
— Grumpy🌈 (@roooossshhiiiii) July 2, 2020
Changing the name won’t change the formula.
— Hibernating. (@HibernationON) July 2, 2020
Fair & Lovely is now Glow & Lovely. There will now be a Massive Campaign to tell people that Fair & Lovely is now Glow & Lovely. And those who miss the campaign, they will go to Shop and ask for Fair & Lovely and Shopkeeper will tell them Fair & Lovely is now Glow & Lovely
— Joy (@Joydas) July 2, 2020
What do you think of this name change?