After announcing that Aamir Khan would no longer be the face of the Incredible India ad campaign, the new faces of the campaign have been announced, and they are none other than Bollywood legend Amitabh Bachchan and Priyanka Chopra.
While reports said that the two actors have been chosen, the two of them are still to respond to the announcement. While Bachchan was always speculated to be a front runner for the job, the name of Priyanka Chopra wasn’t disclosed.
Bachchan, by the way, was the face of Gujarat Tourism’s ‘Khushboo Gujarat Ki’ campaign. He had been picked as the brand ambassador at the time when Narendra Modi was the Chief Minister of the state.
Chopra has been part of many social campaigns in the past but hasn’t featured in any campaign related to tourism so far. The report also held that a wide range of personalities from the sporting and entertainment fields had been considered by the government.
After his statement on intolerance, the government in December had said that actor Aamir Khan would no longer endorse the Incredible India campaign, the one he had endorsed for the last decade. In another statement after this announcement, Khan said,” “Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”
