The queen bee of Bollwood fashion Sonam Kapoor is all set create her own world of fashion. Admirers of Sonam’s style have a good reason to wait for September. The actress, along with her sister Rhea Kapoor, is launching a fashion brand this September.
The name of the brand is as stylish as Sonam. Made from the initials of the sisters’ names, it is titled ‘Rheson’ and pronounced as reason. The brand would be high-street and provide affordable daily wear.
Rhea shared how the two of them came up with the idea, “Sonam and I have been working on this for years, literally. Sonam had a lot of offers to become the face of a brand and be their ambassador, but we never wanted to do that. We have been working together and I have been styling Sonam for years. There are so many girls who follow Sonam’s fashion on social media. But we never wanted to just put our names on something and call it ours.”
The brand would be available at Shoppers Stop.
