Cupcakes & Closet is an amazing facebook page that retails fashionwear at nominal prices. We have been addicted to Cupcakes & Closet for quite some time and got a chance to interact with Aneesha and Nirali who own this online retail page.
• How did Cupcakes & Closet come up?
Cupcakes and Closet was launched in 2011 as a facebook page by us. Initially, it was started to vent our love for fashion and creativity. Slowly, cupcakes and closet became our only passion and a leading online shopping website which is sync with the fashion for youth at affordable price. The whole idea was to get the best and refreshing trends for the consumers which set them apart. Cupcakes and Closet is a one stop shop of fashion for all the fashion conscious women out there. Today, cupcakes and closet has more than lac followers on Facebook.
• From banking and engineering, what made you pick fashion?
Despite our educational qualification, we were always inclined towards fashion. Our qualifications only helped us to handle the business aspect of fashion better. Each day is learning process, like they say – formal education can make you a living, but self education can make you a fortune. We are currently working with a team of 8 people. Each person comes from a diverse industry and contributing every day towards the growth of our organisation.
• Back then there were not many people who would shop online. How did you mange to turn the tide?
4 years back, the only thing synonymous with social media was Facebook, we exploited that platform. There was no paid form of creating engagement back then, so we focused on creating content that would engage our audience. We were offering cash on delivery even when it was not so common. We tried to understand our audience and cater to them within their comfort zone. Over time we are understanding behavioural pattern of our customers and meet their demands, keeping in mind the global trends.
• Now there are many stores who try and do a similar thing. How do manage to stand apart from the competition?
We believe in co-existence. We believe believe in nurturing talent, we are working on an initiative called ‘Hub of Style’ where we are giving rude talent an established platform like CAC to showcase their work and gain recognition.
At the same time, we are focused on exploiting the opportunities created by the bigger players in the market. We are tying up with amazon, snapdeal, flipkart to generate more sales.
• Tips for a newbie who wants to enter online business?
Start small, focus on perfecting every aspect of your business. Scale will come with time.
• Cupcakes and closet has always had an up-to-date collection. How do you manage to stay ahead?
We keep up with the global trends. We have a dedicated team studying trend reports and forecasts. We update the collection bi-weekly, depending on our findings.
• Who is your style icon and inspiration? (a celebrity and why)
We are in love with the blogger Chiara Ferragni from the blonde salad. Fierce and real.
• Tips to women who want to look perfect?
Dress Cupcakes and Closet
• Style tips women must follow for V-Day?
Wear the colour of love, don’t put too much makeup and carry oodles of confidence.
• Please predict what is going to be in vogue the coming season?
Crops tops and midi skirts are here to stay. Block colours outfits and neutral accessories.
