A new study has surly baffled us, it says that women are about three times more likely to pick red or pink outfits when they are at peak fertility. The study by researchers at the University of British Columbia asked 124 women (between 18 to 47 years) what colour were wearing and when they had had the last period.
After extreme calculations, they found that when the fertility peaks women wear feminine colours like red and pink. Research says the reason could be that we want to attract male attention and subconsciously pick more loud and feminine colours. Maybe this is the reason why in India we have reds and pinks as bridal colours.
Well poor Barbie must be permanently fertile! (Just joking!) The study will be published in the journal Psychological Science.
