“Learning and teaching never stop but sometimes the methods have to evolve.”
In today’s time, digital marketing is a skill that everyone needs since online marketing is booming as it is the only way for a brand to remain successful, acquire and retain customers, build brand awareness, and increase profitability. This has led to a surge in demand for digital marketing professionals too.
So if you too are planning to change your career or to re-enter your workplace with an updated set of skills in digital advertising without paying for courses, here is a list of free credible resources to invest your time in. But remember there is a lot to learn in and about digital marketing and this would just be your beginning to understand the basics and see if it interests you enough.
Fundamentals of digital marketing- Google Digital Garage
This course is offered by Google and includes all the fundamentals of digital marketing for beginners.
Google Academy For Ads
Learn about the basics of all Google tools including, keyword planner, Adwords Analytics and others. This course features modules curated by Google product experts.
Facebook and Instagram Ads
Facebook offers free training courses in its Facebook blueprint section for beginners and small business owners to get started with Facebook ads.
PPC campaigns for B2B Business- Hubspot
Learn everything you need to know about PPC and how to set up campaigns. This blog covers everything.
Digital advertising course- Hubspot
This certification course covers everything about digital advertising and how to plan campaigns across various channels.
Here are some resources and free courses that can give you a great insight into the industry. We hope you can add skills to your portfolio by leveraging these well-structured and accessible modules.
