Cricket was just an inning for our master blaster. Sachin is all set for his 2017 release, his own biopic. And now the little master gave another surprise with launch of his own fashion brand True Blue. Sachin Ramesh Tendulkar on launch of this much creative venture said that he thought of crafting something very iconic and you can find his identity in the clothes by True Blue.
This cricketer-cum-entrepreneur-cum-actor has his latest tie-up with Arvind Fashion Brands. The first cricketer to notch up double century in one day cricket used to say that when you are playing the first innings you should not think about the second. Same he implements in his life.
True Blue is a premium brand by Tendulkar which aims to create something special for Indian men. Sachin also helped team True Blue designing the new collection. The brand targets men aged 28 to 40 years. It will initially launch casual and formal wear which shall cost around INR 1,200 – 3,500 and premium evening wear shall cost around INR 8,000. Later on, True Blue will also establish a range of small leather accessories for men and has no plans of launching women accessories. Here is the first look of the Brand.
