Kirtilals – South India’s leading premium diamond jewellery brand is empowering women as their manufacturing unit has 99% of the employees as women. So we got chit-chatting with S. Seema, Director – Creative, Kirtilals.
1. Diamond jewelry has gone through a lot of change in the past decade. From being a no-no due to less resale value to daily use. Please tell us how did this change come through.
I would respectfully disagree to this statement. As far as I understand, diamonds and diamond jewelry has always been a very good investment, and the prices have increased significantly over the decades. This is why it has always been an integral part of every bride’s trousseau.
2. Why diamond jewelry works better than gold?
Personally, I see diamond Jewelry as something you can wear everyday. It’s comfortable and easy. The higher value gold jewelry tends to be heavier and bulky where as one can wear their solitaires on a daily basis and even travel with them and so much so that they become an extension of the person and persona.
3. Any diamond must haves we women should save and splurge on?
KIrtilals Diamond solitaires, and I specifically say Kirtilals because we do offer some of the best and finest make in the world. A beautiful tennis bracelet, or single line bangles. These are a must.
4. Is diamond jewelry easier to maintain and why?
Nothing can damage them. Only a diamond can cut a diamond. It’s easy to clean them and keep them shiny.
5. What are the latest trends we must know before picking diamond jewelry.
This year is full of colour, diamond Jewelry with interesting colours tones and unique ones is what’s on the ramp.
6. We have heard loads about diamond certification should we always ask for it. What does a certified diamond insure?
Here the Trusted Jeweller comes in front, to ensure the diamond as per the certificate. Kirtilals known for the Quality Diamonds & it ensures utilising the latest machines/ tools and Qualified Gemologists
