Lingerie, undergarments, and bras are a few words that are never spoken aloud in our country. For some reason discussing or even mentioning a woman’s basic wear is a taboo and the stigma around buying lingerie in India is very real.
Many of us have faced this, especially a decade back when lingerie was sold in dingy shops with weird assistants and no trial rooms. Our mothers would silently haul us in and pick the whites and nudes based on the assistant’s idea. But things changed when Jockey Woman hit the Indian markets. Because for the first time, a brand took our lingerie needs and brought us improved variety, colours, and better-designed undergarments.
Prior to Jockey Woman’s entry, there were not many brands around in the market. Jockey quickly became the epitome of cool, and we all got used to our Jockey comfort. Being a Jockey girl for a decade now, I decided to share why we all are in a way a ‘Jockey Woman‘:
Instilling confidence
The correct innerwear is a must, to feel comfortable. One wrong bra-buying decision, and you can look all saggy which can in-turn affect your confidence levels. Recent studies suggest that a staggering 80 % of women wear the wrong-sized lingerie. Most of us know how annoying a tight or loose bra can be, and that the pinch of the underwire in a bra could ultimately feel like death! Recently Jockey Woman has introduced a special fitting service to raise awareness about the importance of right fitting lingerie and help women across the country, get the perfect fit. At select Jockey stores, you can easily get your size measured in order to get your hands on the perfect bra.
Variety
We have all been through the phases of wearing itchy, scratchy and boring bras. But let’s get real, at the end of the day, we all want a bra that complements our various moods. From casual to sensuous, you want bras that are fun and reflect your personality. Jockey Woman has a huge variety available that can help you zero in on the right style.
Easy on Pocket
Purchasing lingerie can usually tend to be a pricey affair. However, Jockey Woman understands that quality and pricing are key when buying intimates. Their usage of premium cotton makes our lingerie comfortable in the typically extreme Indian weather. With these two boxes ticked off, the brand has definitely won the hearts of ladies across the country.
Easy Availability
You don’t have to wait for the weekend to hit the mall and buy lingerie. Jockey Woman has a huge presence and is easily available offline and online. What’s even better is that they have stores pan-India and are accessible in tier 3 cities too. Also, women across the country can avail the free fitting consultation at their stores to pick the correct innerwear!
Empowers women
Have you watched the all-new Jockey Woman Portraits Season 2 on MTV? Well, it is a clear reflection of the brand and the women of today as it showcases the bold and confident Indian women from Archy, a bagpiper, to Shilo, who has made a mark with her bold and fearless paintings!
Is Jockey Woman your favourite brand too? Tell us why you are a Jockey Woman in the comments section below.
